Founded in 1983, the brand has taken root in Guangzhou for over 40 years. Affiliated with Revitalization Group. Originating from a small local plastic processing workshop in Guangzhou, it has evolved from small-batch production to large-scale, modernized and internationalized operations. In its initial phase, the brand leveraged overseas Chinese sales channels to build daily necessities trade networks across Southeast Asia, securing a foothold in ASEAN's civilian home goods market, growing into a globally-oriented brand with prominent presence across core ASEAN markets.